SaaS · Facturación electrónica
Wise Facturación
Challenge: Facturar CFDI 4.0 sin complicaciones para PyMEs.
Solution: Plataforma web propia, diseñada y operada por Idealy.
Result: +50,000 CFDI emitidos y alta disponibilidad 24/7.
Design & Software Studio · Puebla, Mexico
Websites and systems that bring you customers., revenue., growth., free time.
We design, build, and market your custom website or software. One single team, from idea to revenue.
Response in under 24 hrs
Landing from $1,000 USD
Delivered in 21 days or money back
New WhatsApp Lead+$18,500 MXN · Live
Automated QuoteSent in 45s ✓
Nearshore software development agency in Puebla, Mexico | AI automation & custom engineering
Companies that trust our work
AQUADRADA
ORBEO
PETROSEA
CAPILHERA
PUEBLAMED
WISE FACTURACIÓN
10+projects delivered
2017designing digital products
< 24 hresponse time
2proprietary platforms in operation
What do you need?
Start with your business problem, not the tech stack.
Choose what matches your situation best. We will tell you what to do, how much it costs, and the exact timeline.
I want more clients from the internet
Optimized website + Google & Meta ad campaigns + SEO for Google and ChatGPT. We measure every lead.
See how to grow →
I need a professional website, fast
Express Page: branded design, ultra-fast on mobile, ready to receive WhatsApp leads. Starting at $5,000 MXN.
See Express Page →
I lose hours on repetitive manual tasks
AI workflow automation: 24/7 WhatsApp customer replies, automatic quotes, automated reporting.
See automation →
My business needs its own custom system
Custom software: client portals, inventory management, quoting tools, or migrating legacy software.
See custom software →
What sets us apart
We design it, build it, and bring you customers.
Most agencies either build the website or market it. We do both, meaning every line of code is written knowing how it will sell.
01
Design that converts
10+ years in UX/UI. Every button is engineered to turn visitors into paying customers.
02
Tech that doesn’t crash
Instant load speeds that withstand traffic spikes. Zero slow templates or bloat.
03
Marketing with measurable ROI
Monthly reports detailing leads generated, cost per customer, and tangible optimizations.
Real case studies
Projects already driving real business results.
The challenge, what we built, and the measurable impact for the client.
Agritech · Trazabilidad
Orbeo
Challenge: Saber el historial de cada animal, del rancho al comprador.
Solution: Plataforma de trazabilidad ganadera.
Result: Control integral de inventario y trazabilidad desde el primer día.
Turismo · Portal B2B
Mar Holidays
Challenge: Centralizar convenios de hospedaje y traslados turísticos en un solo canal B2B.
Solution: Portal web de reservaciones B2B diseñado a la medida.
Result: Gestión unificada de agencias y 70% menos tiempo en reservas.
App móvil · Deporte
PadelPals
Challenge: Llevar el marcador y los partidos de jugadores de pádel sin fricción.
Solution: App móvil con diseño UX intuitivo y dinámico.
Result: Experiencia ágil en cancha con seguimiento en vivo de estadísticas.
Workflow Architecture · 4 Stages
See your product in action before paying for code.
A continuous 4-phase delivery system. Zero ambiguity, with functional milestones delivered weekly.
01
20 min callFree Diagnosis
We review your business model, current web presence, and sales bottlenecks. We tell you transparently what to tackle first and what it will cost.
Diagnosis + Roadmap
02
Figma UI/UXInteractive Prototype
We design your website or web system in Figma down to the pixel. You click through, test flows, and approve before a single line of code is written.
Interactive Figma prototype
03
Next.js & CloudMilestone Development
Engineered with cutting-edge tech. Every week you receive a live test URL with functional increments so you watch your product come to life.
Weekly live staging link
04
Go Live + LeadsLaunch & Growth
We push to your production domain with SSL and analytics configured. We train your team and activate growth ads to turn traffic into pipeline.
Live product + Team training
Step 1 · No strings attached
01. Free Diagnosis
We review your business model, current web presence, and sales bottlenecks. We tell you transparently what to tackle first and what it will cost.
Current funnel review
Conversion opportunities
Transparent estimate
Explore each stage of the workflow:
Transparent Pricing
Clear investment from day one.
Prices in MXN / USD plus tax. Exact final pricing is customized with you during the free diagnosis.
Express Page
To launch with immediate professional presence.
$6,000MXN
- Branded landing page
- WhatsApp direct button & form
- Mobile-ready & ultra fast
- Delivery in 5 business days
MOST POPULAR
Website + Growth
For businesses scaling monthly revenue & leads.
$8,500MXN / mes
- Full custom-designed website
- Google & Meta advertising campaigns
- SEO for Google & AI search
- Monthly lead generation reports
Custom Software
For operations currently running on Excel or paper.
desde$25,000MXN
- Portals, inventory, quoting tools
- AI workflow automation
- Legacy system migration
- Continuous support & maintenance
Delivery guarantee: if your website is not ready in 21 days, we refund 100% of your investment.
Proprietary Software
We don’t just build software: we operate it daily.
We are active founders and operators of our own platforms. We know firsthand what it takes to maintain robust uptime, compliance, and real paying users month after month.
Who is behind Idea.ly
You speak directly with the founder designing your project.
I am Mauricio Casado, founder of Idea.ly. UX/UI designer and front-end developer, Interactive Design graduate from Ibero Puebla, certified in Google UX Design. Designing digital products since 2017.
Backed by an engineering and marketing team, and LEO, our applied intelligence system that diagnoses your operations before recommending solutions.
Mauricio Casado
Fundador & Lead UX Designer · Idea.ly
FAQ
What we get asked before starting.
Yes. Idea.ly operates as a nearshore software studio for U.S. clients, delivering real-time collaboration in CST/EST business hours, bilingual communication, and engineering standards aligned with the North American market — at a fraction of the cost of domestic agencies. Our team in Puebla, Mexico works as a seamless extension of your in-house team, with no timezone friction and no communication barriers.
LEO is Idea.ly's Applied Intelligence system — a proprietary consulting layer that combines over 10 years of design and engineering expertise with advanced AI language models. Before a single line of code is written, LEO analyzes your business, maps your operational inefficiencies, and recommends the most effective technical solution for your specific context. It's not a chatbot — it's the strategic backbone behind every Idea.ly project.
Investment depends on scope and complexity. A high-performance landing page or marketing site built with Next.js starts at $1,000 USD and is delivered in 21 days. Full web applications, custom systems with AI agents, backend integrations, or workflow automation generally range between $5,000 and $20,000 USD. Every project starts with a free strategic consultation to define scope, timeline, and exact pricing — no commitment required.
Three things set Idea.ly apart. First, our stack — we build with Next.js and Go, the same technologies used by high-scale companies like Vercel and Cloudflare, not WordPress templates or low-code tools. Second, LEO — every project is backed by an AI-powered consulting layer that diagnoses your business before we build anything. Third, our nearshore model — we operate on U.S. business hours, communicate in English, and deliver to North American standards, making us a true extension of your team rather than a vendor.
Both — and the distinction matters. At Idea.ly, design and development are a single integrated process, not two separate handoffs. Our UX/UI team, backed by 10+ years of experience, designs every interface with conversion psychology and user behavior in mind before development begins. The result is a website that doesn't just look premium — it's engineered to reduce friction, guide users toward action, and perform at the technical standards required by the North American market. Every pixel has a business purpose.
Idea.ly offers both, and the combination is intentional. Most agencies either build the product or market it — we do both because a high-performing digital product without a growth strategy is an incomplete investment. Our digital marketing services include SEO and GEO optimization (visibility on Google, ChatGPT, and Perplexity), Meta Ads and Google Ads campaign management, conversion funnel design, and content strategy. We don't run ads for a website we didn't build — we build the website knowing exactly how it will be marketed.
Puebla is one of Mexico's fastest-growing tech hubs, home to a dense ecosystem of engineers, designers, and digital talent trained at institutions like BUAP, UDLAP, and Iberoamericana Puebla. The city operates in CST — the same timezone as Chicago, Houston, and Dallas — making real-time collaboration with U.S. teams natural, not forced. Idea.ly is based in Puebla by design: we combine the talent density and cost efficiency of a top-tier Mexican tech city with the delivery standards and communication fluency demanded by the North American market.
Tell us what you need.
We will respond in less than 24 hours with a concrete recommendation. No commitment required.
I prefer WhatsApp+52 222 717 9352 · Puebla, México